About us
Goodness that snowballs.
Our LPs are successful founders and operators across the US and India, who help find and support the companies we back.
Vision and mission
Vision
A venture ecosystem in which wealth compounds towards goodness, and each act of goodness snowballs into the next.
Mission
We back Indian-origin founders at the very start, in India or the US, and help them build for North American markets.
We measure ourselves by the returns we earn for investors and by what our founders go on to do for others.
One right person, backed at the right moment, sets an example that others follow.
Our values
Our values are ranked: when two conflict, the higher one wins. Each names what we are willing to give up to keep it.
Integrity
When in doubt, we put ourselves in the other person's place and do the right thing.
What it costs us: we tell founders plainly what we can and cannot do, and would rather lose a deal than overpromise to win it.
Goodness that snowballs
We back founders whose success lifts others, and we want our returns to come from companies that leave their customers and communities better off.
What it costs us: we pass on companies that could make money in ways we believe harm the people they serve, even when the returns look strong.
Excellence
Money is a responsibility, and we hold a high bar with it.
What it costs us: we pass on rounds that do not meet our standard, even when the market is chasing them, and accept that we will sometimes miss a winner. When rigour and speed conflict, rigour wins, and we tell the founder why a decision is taking longer.
Consistency
We are polite but firm, and respectful in both. Our intentions, thoughts, words and actions should match.
What it costs us: founders get a clear answer quickly, and a no comes with our honest reasons, even when that makes for a harder conversation.
Empathy and curiosity
We seek to understand people and problems deeply before we judge or advise.
What it costs us: time spent with founders we will not back, and with customers and operators rather than only on deal flow.
See how we think about AI
The two themes we invest in, and the four questions we ask every company.